Drive scalable growth with our elite Fractional CMOs

Our expert Fractional Chief Marketing Officers bring the strategic leadership to fuel your growth and achieve measurable results – without the full-time price tag.

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Why do you need a fractional CMO?

You need a leader to take full ownership of your marketing and start driving results, but you’re not ready to commit to a full-time senior hire.

A Fractional CMO offers the expertise and leadership you need, in a flexible, affordable, and low-risk way. No more guessing  – what skills do you need, who’s good, what’s the right salary? We make it easy. 

Turn strategy into action

You've got a (kind of) plan but now you need to make it happen, and you need to start seeing results. A fractional CMO brings the expertise you need quickly, offering flexibility and impact without the long-term commitment. 

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Focused, results-driven leadership

Your fractional CMO acts as a link between the marketing team and leadership, making sure all efforts are focused and results-driven.

From setting weekly goals to optimising and prioritising marketing activity - they'll make sure you're making smarter choices with more knowledge rather than more work.

By focusing on outcomes, your Fractional CMO helps you move faster, but with more precision. Leading to consistent progress and quicker wins. 

Adding weight to board and investor conversations

Having an experienced voice in your corner adds credibility and confidence to crucial board and investor discussions, giving the stakeholders the assurances they need in your strategy. 

This added credibility can make all the difference when seeking funding or driving shareholder value.

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Flexible, affordable, and most importantly—low risk

With a Fractional CMO, you get senior-level marketing expertise on your terms, without the full-time commitment or financial strain of a permanent hire.

You only pay for what you need, and can easily scale up or down depending on your business’s demands, ensuring you remain agile and adaptive in a fast-changing market. 

It’s a cost-effective way to get exactly the expertise you need, without the guesswork.

Access to the best talent

We have a community of experienced CMOs ready and waiting to get stuck in. We'll match you with the perfect person with the right experience and skills your business needs. 

From product launches and brand positioning to customer acquisition and retention strategies, our CMOs have the expertise to elevate every aspect of your marketing and drive results. 

Across a broad range of industries

Our Fractional CMOs bring years of experience and specialised expertise to various industries.

We understand the unique challenges and opportunities within tech-driven and growth-focused sectors, including:

Fintech; B2B SaaS; B2C SaaS; Insurtech; Healthtech and Biotech; Education; Real estate and Proptech; IT and consulting; FMCG; Consumer mobile apps

Our proven approach to match-making the right fractional CMo with high-growth startups

Tailored to your business 

No two businesses are the same, and neither are our CMOs. That’s why we take the time to understand your goals and challenges before matching you with the right Fractional CMO. 

So we hand-match the very best fractional CMOs with the right skillset to hit the ground running and drive your business forward.

The perfect fit, on your terms 

All our CMOs are vetted by us, so you don’t have to worry. They’ll work with you for as long as you need, whether that’s a few hours a week or during crucial growth phases.

We match not just skills but also values to find the perfect fit. 

smash your targets and scale

Your Fractional CMO will work within your team, turning strategy into action, building the team to support growth. Whether it’s increasing brand awareness, improving lead quality, or driving customer retention, they’ll focus on the actions that will have the biggest impact on your business.

Reach your goals

Our goal is to help you grow – so much that you won’t need us anymore.

When you’re ready to bring in a full-time CMO, we’ll help with that transition, making sure everything is in place for continued success. 

Meet some of our expert CMOs

Alex Ford

Award-winning Fintech and B2B growth marketer

Alex’s marketing leadership has made waves in the Fintech and eCommerce sectors.

 Previously, as CMO at Claro Wealth and Head of Growth at Lost Sheep Coffee, Alex has developed strategies that earned national TV coverage and industry recognition. 

His work spans product launches, public relations, and customer acquisition, driving tangible results for companies of all sizes.

Expertise: Fintech Marketing, Brand Growth, PR Strategy

Ines Hubmann

Global marketing leader in EdTech and B2C growth

With over 10 years of senior marketing experience, Ines has led marketing efforts at GoStudent, where she built a brand & content marketing strategy that helped the company expand into six global markets, achieving unicorn status. 

She has also served as a Fractional CMO for companies like Language Inspired, focusing on brand positioning and audience growth. 

Ines is known for her strategic mindset, holistic marketing approach, and empathetic leadership, having helped over 20 brands (tech startups & corporates) grow across nine markets. 

Expertise: Brand Positioning, Content Strategy, B2C Marketing, GTM Strategy & Brand Expansion, Team Building

John Lyons

Marketing innovator with experience across global brands

John brings a diverse background in B2B and B2C marketing, having held senior roles at The LEGO Group, Guest Visit, and Promotigo. 

He has achieved impressive milestones, including growing the LEGO loyalty program, leading Manchester United’s top-performing promotional campaign, and driving Guest Visit’s rapid growth in the hospitality space. 

Expertise: Developing Go-To-Market Strategies & Creating Impactful Brand Experiences. 

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