Growth. Without the guesswork.

We are your fractional marketing team, bringing research-backed clarity, positioning that converts, and the team to execute it.

We have launched, pivoted and scaled many times.

Before launching Scale Up, we were in-house, leading the marketing teams of some of the UK’s fastest growing companies.

WHY WE HELP STARTUPS SUCCEED.

We dig deep to understand what truly drives your audience, uncovering the insights that matter and stripping away the distractions. Our in-house researchers get to the heart of what will move the needle, then we embed alongside your team to design, lead, and execute the marketing that delivers.

Everything we do is about improving your odds of success: faster, smarter, and with measurable impact.

Structured, research-led process: mapped out from day one
Commercial outcomes: pipeline, traffic, team ramp-up
Capability-building: we coach and upskill your team with our experts
Lean and efficient: no fluff, no delays, no bloat

Need clarity?

8-week Insight & Game Plan uncovers where to focus for fastest growth.

SEE HOW IT WORKS

need ownership?

Fractional CMO+Squad embeds to drive pipeline while you build internally.

YOUR FRACTIONAL TEAM

need A team?

We're marketers hiring your marketers & coaching them to succeed.

FIND THE RIGHT TALENT

We’ve WORKED WITH OVER 100+ STARTUPS AND SCALE UPS

We understand the journey you're on. We work alongside you to navigate challenges, hit your goals, and grow your team in the most effective way.

Our fractional model removes the guesswork from your marketing strategy, so you can scale with confidence and pace. Behind the scenes, we've built a team of experts across every skill a CMO needs, ready to plug in and deliver where it counts most.

Book a clarity call
ScaleUp collective - team member Lucy Woolfenden

Lucy Woolfenden

Founder & CEO
20 years in agency and in-house CMO incl Starling Bank, Yolt & Skype

ronan oduffy

Growth Strategist
Multiple entreprenuer and growth strategist
ScaleUp collective - team member Vanessa Kent

Vanessa Kent

Portfolio CMO
Led agency and in-house teams including Coconut & BMW
ScaleUp collective - team member Anna Sandford-James

Anna Sandford-James

Audience Insights
Lead comms strategist and research academic

SIMON PRINCE

Portfolio CMO
Tech start up and scale up CMO and former SaaS Founder

Jack Field

Head of Talent
15 years building teams in-house, embedded and agency-side

emma clayton

Portfolio CMO
Led marketing and commercials teams in-house fintech, pharma and AI.

our mission is to make your growth more predictable

We work with brands to cut the guesswork out of the marketing plans so they scale faster.

“DOUBLED REVENUE AND WEBSITE traffic”

Testimonial author
Rory Cramer
CEO, Homeviews
Read the case study --->

“reached business goals twice as fast”

Testimonial author
Lee McQueen
CEO, Phoenix51
Read the case study --->

“built our marketing team from scratch”

Testimonial author
Robin Peters
CEO, Snugg
Read the case study --->

“MUCH MORE EFFECTIVE THAN IN-HOUSE”

Testimonial author
Ben Waterman
Co-founder, Strabo
Read the case study --->
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